This is a project I worked on a while ago doing my internship at Qh consultants I was assigned to create real time looks of the project and also create a brand guideline and the components that consist within the brand.
Brand Guidelines take you through a journey of how the brand came about and the meaning behind the brand, it shows you where the inspiration was taken from. Logos usually have a strong and powerful message behind them that alot of people usally miss, with a guideline you get to show the entire process of how everything comes about.
The process starts with a brief that is provided by a client or a company and then I sketch up ideas that come to mind when I refer to the brief, So I can create visual images and then I procced to make sketches that are associated with the ideas that I come up with, then I proceed to create the designs on adobe illustrator.